by: Scott Chaplin
written on: March 1st, 2026
AvantLink was proud to exhibit at Industry Day at the Range during the SHOT Show — one of the most energizing weeks of the year for the 2A community.
Industry Day always reminds us that this industry is built on relationships. Brands, agencies, publishers, and creators come together not just to showcase products, but to strengthen partnerships. There are a lot of amazing people in this space — principled, hardworking, and deeply committed to freedom. A big thanks to Kelsey Puryear for making it all happen and for the opportunity to be a part of it.
Our team was fully engaged throughout the week. I had the privilege of representing AvantLink alongside our Business Development lead, Jeremy Britto, who did a remarkable job connecting with brands, agencies, and media partners. Jeremy continues to build meaningful relationships that turn into long-term partnerships, and it showed all week.
During SHOT Show, we also had the opportunity to recognize two outstanding partners:
- Agency of the Year: Ryan Repp and the team at Repputation Marketing
- Affiliate of the Year: Eric and Paula Hung and the team at Pew Pew Tactical
Ryan and his team continue to elevate brands through thoughtful strategy and execution. Eric, Paula, and the Pew Pew Tactical team set the standard for educational, high-quality content that serves the firearms community the right way.
We were also honored to sponsor The Gundies, a fantastic celebration of excellence in firearms media across the 2A space.
One of the highlights of the week was spending time with Adam and the team at MidwayUSA. We are thrilled to officially welcome MidwayUSA to AvantLink and look forward to building a strong, long-term partnership together.
We also had great conversations with Josiah McCallum and the team at Palmetto State Armory — one of our top customers and a true leader in the space. It’s always energizing to talk strategy and growth with a partner that continues to innovate and push forward.
Throughout the week, we reconnected with John and Natalie from Hook & Barrel, John from Warrior Poet Society, Paul from Legally Armed America, and many others. And of course, we got to hang out with one of the best in the business — Tim Brandt from Murray Road Agency.
The energy, innovation, and camaraderie throughout the week were a powerful reminder of why we’re so committed to serving this vertical. The 2A community is strong because the people behind it care deeply about doing things well.
We’re grateful for the partnerships, the conversations, and the friendships.
We can’t wait until the next one.
